Fixed Ops Marketing Dashboards
One of the biggest challenges for auto dealers is effectively marketing the service department. This has prevented auto dealer management from gaining maximum profitability from existing operations. Now, with real-time analytics, MotiveLogic Fixed Ops Marketing Dashboards precisely target the most valuable customer segments and services, enabling dealership management to develop superior marketing strategies for each roof top location.
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Fixed Ops Marketing Dashboards enable auto dealerships to identify and monitor events and promotions bringing the most customers into their stores. Management can view the highest value services purchased, and determine maximum profitable service segments for each dealership to market. Auto dealers now have the tools to determine exactly what and where to promote in order to elicit maximum response from customers and drive more profits from their service departments. Such precise information is not available from any other auto dealer marketing tool.
Fixed Ops Marketing Dashboards are included with the MotiveLogic web-based suite of low cost Constant Coaching™ tools. With no additional effort required, Fixed Ops Marketing Dashboards help auto dealer service departments:
- Improve fixed ops volume and profit by targeting ideal services and customers
- Realize services that produce the best ROs
- Learn what draws the most service customers into each store
- Target the most effective marketing sources for each rooftop
- Establish and track social media impact on fixed ops business goals
- Appeal to and retain the best service customers
