MotiveLogic Introduces Fixed Ops Marketing Dashboards™; Helps Auto Dealers Drive Higher Service Department Profits

Chapel Hill, NC, July 18, 2011 – MotiveLogic Corporation, the leader in real-time productivity management of advisors, technicians and dispatchers in auto dealership fixed operations, today introduced an important new feature of its real-time service management solution; Fixed Ops Marketing Dashboards.

Fixed Ops Marketing Dashboards increase profits for each store location with most valuable customer AND services data to develop and track rooftop-specific marketing.  Dealers can identify and monitor events and promotions bringing the most customers and the most revenue to their stores in real-time.  Fixed Ops Marketing Dashboards give dealers the tools to know what to promote and where to drive more profits from their service departments.  Such precise information is not available from any other auto dealer marketing tool.

Fixed Ops Marketing Dashboards enable dealerships to identify and monitor most valuable customer sources in real-time.  Additionally, most valuable services purchased are displayed.  Past month histories can also be selected. 

 “Our Fixed Ops Marketing Dashboards solve one of the biggest challenges for auto dealers -- effectively marketing their service departments -- and enable auto dealer management to gain maximum profitability from existing operations with real-time analytics.  Dealerships can now establish what their marketing messages should offer, based on precise customer attraction and most valuable services analytics. They can also determine the most powerful marketing mediums to use.  There is no better way to produce superior service marketing strategies,” commented Gregg Gerdau, Co-Founder and Chief Executive at MotiveLogic.

Fixed Ops Marketing Dashboards are now included without any additional expense in the MotiveLogic web-based suite of low cost Constant Coaching™ tools; enabling dealerships to continuously monitor updated fixed ops goals and achievements from anywhere, at anytime. With no additional effort, Fixed Ops Marketing Dashboards help auto dealer service departments:

• Increase fixed ops volume and profit by targeting the best services and customers
• Learn how to draw the most profitable service customers into each store
• Determine the highest ROI marketing sources for each rooftop
• Establish and track social media impact on fixed ops business goals
• Appeal to and retain the best service customers

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About MotiveLogic^:

MotiveLogic Corporation, the leader in real-time productivity management of advisors, technicians and dispatchers in dealership fixed operations, is the future of the automotive dealership service market.  It’s incomparable ‘Software as a Service’ (SaaS) business intelligence platform provides real-time tools to optimize manage and track dealership service operations of all sizes.  The software requires virtually no installation or up-front investment, is powered by an innovative user interface and based on a simple, predictable per-employee-per-month pricing structure. Innovative technologies enable fixed operations service teams and their management to monitor and manage fixed operations in real time, from anywhere, without discarding existing investments in legacy systems. Constant Coaching^TM creates a high performance fixed ops culture with easy to understand, real-time information for North American dealer groups and franchise owners of all sizes.

MotiveLogic^sm makes the conclusions derived via real-time analytics manageable, and delivers customizable solutions to a wide range of automotive dealership service businesses.

For more information call: 919-627-7871 or visit www.MotiveLogic.biz

 Media Contacts:

Sara Callahan                                                

Carter West Public Relations                         

727-288-2159                                                 

scallahan@carterwestpr.com                        

Gregg Gerdau

MotiveLogic Corporation

(919) 627-7871

Gregg.gerdau@motivelogic.biz

MotiveLogic Corporation Appoints Jay Baas as President and Chief Operating Officer

Chapel Hill, NC, June 20, 2011 -- MotiveLogic Corporation, the leader in real-time service management solutions for automotive dealership fixed operations, today announced the appointment of Jay Baas as President and Chief Operating Officer.  In this role, Baas will focus on marketing and operational efforts to increase the company’s footprint with auto dealers and dealer groups nationwide. MotiveLogic’s low cost tools deliver real-time information about fixed operations to help auto dealership owners and managers significantly improve and sustain higher cash flow, revenue and profit targets.

“Jay’s leadership skills and in-depth knowledge of the market make him a wonderful asset and an excellent fit for this position,” commented Gregg Gerdau, Co-Founder and Chief Executive at MotiveLogic. “His passion for the industry will greatly enable us in our goal of growing auto dealer service department revenues and market share by providing real-time business intelligence to improve and sustain profitability, productivity and teamwork.”

Baas has comprehensive experience building solid performance teams, developing and implementing a vision, and delivering strong financial and operational results. Prior to MotiveLogic, he worked at Manheim as the Director of Operations, where he managed operational and financial performance for 14 Manheim auto body repair operations; responsible for development and delivery of customer service and technical training skills to auction and corporate team members. Previously, he served as Manheim’s Director of Special Projects, charged with establishing a retail collision repair business (Manheim Auto Body Repair) within the largest wholesale auto auction business in the US (Manheim Auto Auctions).

Before that, Baas served as Interim Vice President, Operations with True2Form Collision Repair Centers, where he provided leadership during integration of AutoBody America stores into True2Form, post acquisition. Prior to the acquisition, Baas served as President and General Manager at AutoBody America, Inc., where he increased same store sales by 28 percent; from $25.6 million to $32.8 million in a single year, leveraging existing store performance and relationships.

Earlier, Baas held several management positions at Ohio Casualty Group, including roles of Assistant Vice President and Regional Vice President for their Claim Operation.

Commenting on his new position Baas stated, “With current industry conditions, auto dealers’ fixed operations is a definite bright spot with tremendous unrealized growth potential. MotiveLogic helps auto dealers tap this potential and break the barriers to profit. The MotiveLogic^sm software service platform targets automotive service with real-time business intelligence to improve and sustain profitability, productivity and teamwork. Its results are unequaled and I am very excited to be part of the future growth of the automotive service market.”

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About MotiveLogic:

MotiveLogic Corporation, the leader in real-time service management solutions for the automotive dealership fixed operations industry, is the future of the automotive dealership service market.  It’s incomparable ‘Software as a Service’ (SaaS) business intelligence platform provides real-time tools to optimize, manage and track dealership service operations of all sizes.  MotiveLogic requires virtually no installation or up-front investment, is powered by an innovative user interface and based on a simple, predictable per-employee-per-month pricing structure. Innovative technologies enable fixed operations service teams and their management to monitor and manage fixed operations in real time, from anywhere, without discarding existing investments in legacy systems.

MotiveLogic makes the conclusions derived via real-time analytics manageable, and delivers customizable solutions to a wide range of automotive dealership service businesses.

For more information call: 919-627-7871 or visit www.MotiveLogic.biz

Media Contacts:

Sara Callahan                                                

Carter West Public Relations                         

727-288-2159                                                 

scallahan@carterwestpr.com                        

Gregg Gerdau

MotiveLogic Corporation

(919) 627-7871

gregg.gerdau@motivelogic.biz